The Highland Website Performance Scorecard™

Answer a few straightforward questions and receive an immediate score showing how effectively your website builds trust, supports Google visibility, and converts visitors into potential customers.

Free Assessment Takes Approximately 4 Minutes Immediate Results No Obligation

Built on the Highland Growth Framework™

Helping Service Businesses Get More Calls • More Reviews • More Customers

Step 1 of 60%

First Impression and Trust

Please answer honestly to get the most accurate assessment.

1. Does your homepage clearly explain what your business does within the first few seconds?

Yes, immediately and clearly

Somewhat, but it could be clearer

2. Does the website clearly identify the geographic areas or customers you serve?

Yes

Partially

3. Does the website look current, professional, and consistent with your brand?

Yes

It looks acceptable but somewhat dated

4. Does the website display authentic trust signals? (e.g., Customer reviews, Testimonials, Completed projects, Credentials, Awards, Licenses, Years in business)

Several strong trust signals

One or two trust signals

Very few or none

5. Does the website use authentic business, team, location, or project photography?

Yes, throughout the website

A mixture of authentic and stock images

Mostly generic stock images or very few images